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Minnesota ads

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Can these Minnesota ads reduce obesity?

Oct. 2, 2012

Minnesotans have something new to watch on TV: Commercials encouraging them to reduce their weight. They are a part of the Blue Cross Blue Shield of Minnesota’s latest campaign to reduce obesity rates. These ads haven't been universally loved, drawing criticism from those who argue that people respond better to positive message about health and healthy…

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Bill McKelvey - mckelveywa@missouri.edu
203 Gentry Hall
Columbia, MO 65211
573-882-4973

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